One day in 2010, when he was 17, Bates was reading another Warcraft novel and noticed that something was out of whack. There was a character described in the plot of the novel, Falstad Wildhammer, that should have appeared within the game’s world, but he was nowhere to be found.

So when Bates went to that year’s Blizzcon, the annual weekend event where developer Blizzard meets its fans, he had one mission. During a Q&A session, he stepped up to the microphone to demand an explanation of the discrepancy from the lead writers of Warcraft lore. Clearly amused but grateful, Blizzard’s story leads promised to fix the plot hole.

Video of the question went viral, earning millions of views. They called him “Red Shirt Guy.” But it wasn’t the color of his clothes or the content of the exchange that caused people to share the question, it was Bates’ cringeworthy awkwardness: the stammering, the unusual rising and falling pitch inflections of his voice, and the intense concentration on remarkably minute details.